FROM BIG DATA TO
Unify, organise and activate your data to gain a 360 view of your consumers with Lotame, the leading global independent data management platform and most trusted data exchange.
365 Digital has been awarded as the official resellers of Lotame in Africa. Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat.
365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.
The Lotame Data Exchange (LDX) gives you instant access to billions of third-party data points and the opportunity to monetise your first-party data. Advertisers are able to buy a wealth of Lotame audience data to enrich their campaigns on all major DSPs.
Make more of your data actionable
Aggregate audience data from any source – online or offline – and activate it across screens.
Learn about your most valuable customers
Combine your data with insights from Lotame’s global data exchange for deeper insights about your consumers.
Improve ROI by targeting the right audience
Improve campaign performance by targeting your campaigns to the audience most likely to respond.
Increase relevance across screens
Reach your audience on the right screen at the right time for increased engagement and campaign performance.