WORLDS LEADING INDEPENDENT DMP
365 Digital has been awarded as the official resellers of Lotame in Africa.
FROM BIG DATA TO
BIG ROI
Unify, organise and activate your data to gain a 360 view of your consumers with Lotame, the leading global independent data management platform and most trusted data exchange.
365 Digital has been awarded as the official resellers of Lotame in Africa. Publishers, agencies and brands across the continent can now own Lotame DMP licences either in full or via a child seat.
365 Digital’s partnership with Lotame ensures unrivalled local support and training, ensuring your team is equipped to unlock the full potential of a Data Management Platform.
The Lotame Data Exchange (LDX) gives you instant access to billions of third-party data points and the opportunity to monetise your first-party data. Advertisers are able to buy a wealth of Lotame audience data to enrich their campaigns on all major DSPs.
KEY FEATURES
Make more of your data actionable
Aggregate audience data from any source – online or offline – and activate it across screens.
Learn about your most valuable customers
Combine your data with insights from Lotame’s global data exchange for deeper insights about your consumers.
Improve ROI by targeting the right audience
Improve campaign performance by targeting your campaigns to the audience most likely to respond.
Increase relevance across screens
Reach your audience on the right screen at the right time for increased engagement and campaign performance.
PRODUCT SUITE
Maximise the value of your data with Lotame’s suite of customised solutions.
Data Management Platform
Collect Anywhere. Use Everywhere.
Collect, organise, analyse, and activate your data from any source with Lotame’s award-winning DMP.
Cross-Device
Bridging the Gap Between Screens.
Collect and connect data from all the devices your target consumers use to reach them in the right place, at the right time!
Seamless Exchange of Second-Party Data
Powering the Seamless Exchange of Second-Party Data.
Exchange second-party data seamlessly and transparently, from within Lotame’s DMP or across leading DSPs.
Data Exchange
The World’s Data at Your Fingertips
Access billions of mobile and online third-party data points around the world to make your audience segments even more targeted and effective.
Audience Optimiser
Evolve your Perfect Audience into Perfect Audiences.
Create powerful look-alike and act-alike models to extend your most valuable audiences and increase the efficiency of your campaigns.
Onboarding Made Easy
Bringing Offline Data Online.
Combine offline and CRM data with other data sources for a holistic view of your consumers.
WE CAN HELP YOU MAXIMISE THE VALUE OF YOUR DATA